year, Year 12 Business Management students are given the opportunity
to participate in Australian Business Week, an intensive learning experience
conducted over one week at Deakin University (Geelong). It gives 66
Year 12 students the opportunity to learn business from a practical
perspective by working with business mentors. Each student selected
will be awarded a $2000 scholarship to cover the cost of accommodation
and meals at one of Australia's top business conference centres, full
program costs and a certification of completion. Students in groups
of eleven take over a company with a $6 million operating budget and
the students use a computer simulation to take their organisation through
the equivalent of a two-year business cycle. In an experimental, decision-making
process they all make decisions affecting the companys performance
in the marketplace, a model of the Australian economy. The teams each
elect a CEO and then the respective heads of the Marketing, Production
and Finance are chosen. Under these divisional heads two subordinates
are chosen to work under the supervision of these heads and the eleventh
person works wherever most help is needed.
six teams of 11 compete to see who can accumulate the most points out
of the four criteria teams are assessed. These include:
business policy game- 40% of the assessment
-Communications- 20% of the assessment
-Team Building Activities- 20% of the assessment
-Video and Trade Display- 20% of the assessment
students run their company over a two-year business cycle and each quarter
need to make decisions to determine price, volume, marketing strategy,
advertising, quality, production processes, staffing, funding, distribution
etc. The teams compete against each other and the assessment used to
judge the success of the team are the 8 accumulative quarter results
in the companys-
-Investor Rate Of Investment
-Assets to Income Ratio
-Income to Equity Ratio
-Net Profit $000s
Communications Assessment is equally divided into an oral presentation
and an annual report written by the respective marketing, production
and finance teams. The oral presentation is assessed on the effectiveness,
information and originality of the presentation. The annual report is
assessed on the comprehensiveness and presentation of the report as
well as its relevance, persuasion and selection of the information that
prospective shareholders might want to see when buying into our shares.
Video and Trade Display assessment is equally divided into an advertisement
produced at the Learning Resources Center at Deakin University and the
production of a trade display, where the product you are selling is
put on display. The advertisement is judged on originality, humour,
sophistication and relevance to the product. The Trade display is assessed
on how much it grabs peoples eye, how impressive and large the
display is and the effectiveness of selling techniques used at guests.
Team-Building activities consist of an orienteering component as well
as the general team-skills and co-operation that teams demonstrate throughout
the course of the week.
week was very challenging, but it wasnt all work and no play.
There were many perks including pool tables, shared 5-Star hotel accommodation,
lovely food, an outdoor pool, spa, gym and a syndicate room equipped
with a computer and Internet connection. Coke also sponsored ABW, so
it was free for the entire week.
we had the privilege to listen to four well-respected business leaders.
These Keynote speakers included Steve Outtrim, CEO of Sausage Software
Ltd, Sue Maynard, Managing Director of MM Communications, Robert Shannon,
Managing Director of Shannons Corporation Pty Ltd and Elizabeth Proust,
Group General Manager at ANZ.
the end of the week our team performed admirably, winning the Victorian
section of the ABW and proceeded to the Nationals in Queensland. Our
team was named Inferno and the other five teams were Neon Enterprises,
Chwastek, Quality Bake, Emeraldia and R.E.D.
its 10 years, ABW has always had a representative from Melbourne High
and we have won the Victorian championships many times and the Australian
Year 12 Business Management student and Australian Business Week winner.
more information log on to the ABW website on:
to Sean Rapson who won the Victorian section of ABW in April. This
allowed him to represent Victoria in the National Titles held in
Sydney during December. It is very pleasing to inform that Sean
won the National Title of ABW. This is the first time that
a Victorian has won the Australian title of this prestigious competition.
the ABW state program in April, the Victorian team ventured to St.Andrew's
College (University of Sydney), a 130-year-old residential college in
Newtown. This was the location for the National ABW Championships, where:
New South Wales, Queensland, South Australia and Western Australia met
us in a fierce battle from 2nd-6th December. We faced the added challenge
of bringing home Victoria's first National title in the history of the
surrounded around the hypothetical running of a management fund, quite
different from the state program that required the management of a large
organisation. This included the research and trading of shares, creating
a prospectus for potential clients, making a presentation to trustees
and marketing our fund effectively. The criteria of the competition
was as follows: ·
portfolio 30% ·
Written prospectus 20% ·
to trustees 20% ·
presentation 20% ·
component of the competition comprised of: two orienteering exercises,
a karaoke night and a sailing race around Darling Harbour. Sailing was
one of the many highlights (not just because we won) during the program,
taking line honours to the sounding of an air horn and the cheer of
a crowd enjoying a sunny day in an overlooking Sydney park. Great friendships
were formed interstate and consolidated within each team at events like
consisted of many knowledgeable guest speakers with various professors
of the University of Sydney and leading businessmen including the flamboyant
Rene Rivkin. These speakers provided a great insight into the management
of funds, giving their different views on how to play the 'game'.
of each component were announced at the presentation dinner where His
Excellency the Honourable Governor of New South Wales was in attendance.
The final results of the National Championships were:
New South Wales
was a success for all who participated in the program; we took home
much more than that winning feeling. This continues Melbourne High School
students' dominance on ABW programs at a State and National levels.
Good luck to the Melbourne High School representative in the future!
mail to J. Marotta with questions or
comments about this web site or contact him at (03) 9823 7127
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